Our People

Rebecca qualified as a Certified Accountant in 1994 and joined Sentry as a Farms Accountant in 1995. In 2002 she attended the Worshipful Company of Farmers Advanced Agricultural Business Management Course and subsequently headed up the developing Advisory Team. Rebecca joined the Sentry board in October 2016 and was promoted to Finance Director in April 2018.

Paul joined Sentry in 1988 as a Trainee Farm Manager having studied at Shuttleworth Ag College. After spending 7 years leading the company’s management team in Eastern Europe and running diversification projects in the UK, he left in 2010 to be involved in consultancy and business development.

Paul returned in 2018 as Managing Director since then he has led the development of employee, customer, and stakeholder relationships. Paul’s biggest satisfaction is seeing employees develop and thrive in the inclusive environment the company has created.

Alec is a Director at Sentry, one of the UK’s leading agricultural management and consultancy businesses. With a deep passion for profitable, progressive farming, Alec specialises in strategic business planning, farm management and helping clients navigate complex agricultural challenges. His strengths lie in problem-solving, negotiation and developing future-proofed business models that drive resilience and growth. Alec leads Sentry’s consultancy division and works closely with farmers and landowners to maximise returns, manage risk and unlock new opportunities across the rural sector.

Kelly brings over 15 years of experience in purchase ledger roles to our team. Since joining Sentry in 2022, Kelly has become an invaluable member of the bookkeeping team, ensuring the smooth running of the purchase ledger and promptly addressing supplier queries.

Debbie has worked for Sentry since 2001, starting as a PA to the Finance Director. Over the years, her role has expanded significantly. She has extensive knowledge of the company banking system and accounts package, handles finance agreements, and oversees IT. Additionally, Debbie manages the Sentry sales ledger and is responsible for credit control. She also serves as the administrator for the company’s pension schemes.

Debbie also undertakes bookkeeping tasks for Sentry clients.

Sophie is an ACCA-qualified accountant with extensive experience in the agricultural sector. She specialises in creating detailed budgets and cash flow forecasts, enabling business owners to gain deeper insights into their operations, evaluate diversification scenarios, and support financing applications. Since joining Sentry in 2017, Sophie has expanded her role significantly, most recently with the promotion to Associate Director. She is now an active member of the Employee Owned (EO) Forum, which serves as a platform for employee feedback and promotes share ownership within the company.

Ruth joined Sentry in 2023, bringing her extensive experience in both bookkeeping and payroll. With a background spanning various industries, including agriculture, Ruth now manages her own base of bookkeeping and payroll clients.

Julie has been an invaluable part of Sentry since joining in 2002. Bringing extensive experience in bookkeeping and payroll, she has significantly enhanced the company's financial operations. Additionally, as Sentry’s First Aider and Mental Health First Aider, Julie is dedicated to the health and well-being of her colleagues, providing support and care in both physical and mental health matters.

Based in our Claydon office, Tiger is the newest member of our Accounts team, providing clients with a wide range of accountancy support, including bookkeeping, payroll and accounts preparation.

Tiger brings a wealth of experience and a genuine passion for delivering exceptional client service. Her attention to detail and commitment to excellence make her an integral part of our continued growth and success.

Charlotte is AATQB qualified and joined Sentry in 2020 as a bookkeeper, taking on responsibilities for payroll and accounts preparation. She also provides onsite support to clients, ensuring their financial needs are met with accuracy and efficiency.

In the office, Charlotte is known for her expertise in Excel. Her skills in handling complex spreadsheets and data analysis have made her a go-to resource for her colleagues. Her contributions have improved internal processes and enhanced the financial reporting for Sentry's clients.

Tasha is a newly qualified ACCA accountant who joined our team in early 2024. She brings a wealth of experience in preparing year-end accounts, management accounts, and VAT returns for companies across various sectors.

Tom is the Farm Manager at R Sternberg Farms, Kent. He is responsible for overseeing a 1050ha arable farm along with the wider estate and woodland. His work primarily involves soil and water management and crop production along with a host of managerial responsibilities. Tom is the main liaison between the family owners and third-party clients to develop the business further. Tom graduated from the Royal Agricultural College in 2007 and went on to attain his FACTS & BASIS before joining Sentry in 2022.

Adam joined Sentry in September 2024 and immediately hit the ground running as Assistant Farm Manager. Before joining us, he built a long and successful career at Stody Estate in North Norfolk. Eager to grow and take on new challenges, Adam brought valuable management experience from both his professional and personal life, serving as a senior lead operator at Stody and as an assistant coach at Holt Rugby Club.

Since joining, Adam has quickly proven himself as a trusted and experienced member of the team. His strong decision making throughout the seasons has positioned him as a reliable and capable second-in-command.

He’s also part of our Employee Ownership team, helping make sure our people have a voice in the business we all own.

Richard joined Sentry in 2021 as a farm manager for Hatley Park a 2,000-acre estate on the Cambridgeshire/Bedfordshire border. The estate includes arable, woodland, grassland, and parkland. He has successfully transitioned the farming system from traditional plough-based methods to a direct drilling approach, incorporating cover crops and adopting a more regenerative farming philosophy.

This shift presented challenges, particularly with the heavy clay soil. However, by focusing on improving soil structure and drainage, significant progress has been made. The long-term goal is to enhance soil organic matter, structure, and biology, resulting in resilient, well-structured, and productive soil capable of yielding high-quality crops.

James is the Agronomy Manager at Sentry where he oversees the company’s agronomic development and policy. He is also the Farm Business Manager at Bentfield Bury Farms in Essex. His work encompasses soil health, farming systems, IPM and the sustainability of inputs and margins. His expert insight and findings are used to inform the strategy for Sentry farms and utilised by the Sentry advisory team. It is also shared with Sentry farm managers working for private and institutional farming businesses.

Rachel is involved in the procurement of all seed, fertiliser, crop protection and grain marketing. She is a member of the BASIS professional register and also holds a cereal crop inspector's licence.

John joined Sentry in 2011 and is a Senior Farm Business Advisor for the Midlands region. With 20 years’ experience in farm management, property and estates he has deep experience in helping identify and shape strategies for future growth. Working by your side to gain greater understanding of each farm business, John is well placed to help increase margins on your farm.

Joseph is a graduate of the Royal Agricultural University and a Fellow of the Association of Agricultural Valuers. He brings extensive experience across property management, construction and rural advisory, working with a wide range of estates and landowners.

He handles all traditional land agency roles, managing diverse property portfolios and delivering practical, strategic land management advice. As a candidate on the RICS Rural pathway, Joseph is committed to maintaining the highest professional standards and helping clients make confident, well-informed decisions about their land.

Joseph was promoted to Land Agent in June 2026.

Andrew joined Sentry in February 2025 as a Senior Rural Business Advisor to head up the newly established Kent office. Andrew has been farming in Kent for over 30 years, based on Romney Marsh. He previously ran a large-scale farm contracting business, managing Contract Farming Agreements and Share Farming Agreements.

Andrew provides expert farm business advice, combining practical experience with financial insight. His work also includes rural business assessment, resilience testing and guidance on the ever-evolving Sustainable Farming Incentive and Higher-Level Countryside Stewardship schemes.

Jess joined Sentry in April 2025, bringing with her a strong academic background, practical on-farm experience and a passion for sustainable agriculture and the natural environment.

Jess holds a BSc (Hons) in Geography and Environmental Management and a Postgraduate Diploma in International Agri-business and Food Chain Management, both from Harper Adams University. Her education is complemented by hands-on experience gained from her family’s own farming business, giving her a grounded understanding of the realities and opportunities within British agriculture.

Jess is a LEAF (Linking Environment And Farming) Registered Advisor and is experienced in implementing sustainable farming practices that align with both environmental goals and commercial viability.

Joe is a graduate of Harper Adams University, obtaining a Degree in Agriculture with Farm Business Management. Joe joined Sentry in October 2022 as a Rural Business Advisor. Before relocating to Suffolk, Joe gained 5 years’ experience in the dairy industry through co-managing the family farm in Yorkshire. Prior to this Joe worked in the horticultural industry on farms located in Deal, Kent and abroad in Murcia, Spain as part of a 14-month university placement.

Lauren Morris joined as an Assistant Rural Business Advisor in March 2025, supporting Andrew Martin in the newly established Kent office. With a strong background in agriculture, business consultancy and scientific research, she brings analytical expertise and a passion for rural enterprise.

Lauren holds a Master’s degree in Public Health and a BSc in Natural Sciences, specialising in Biology, from the University of York. Her experience includes roles in farm consultancy and business management, alongside hands-on agricultural work. She has a keen interest in livestock and farm business development, making her a valuable asset to the team as she helps clients navigate the evolving rural economy.

Megan joined our Claydon office in November 2025 as a Graduate Land Agent within the Business Solutions team.

Originally from a beef and sheep farm in southwest Wales, Megan brings a strong agricultural background and a genuine commitment to supporting the rural sector. She studied Business Management at Newcastle University, developing key skills in enterprise, diversification and project management that complement her practical farming experience.

Megan joins the Land and Property team at a time of significant growth, particularly in relation to infrastructure projects and the increasing need for farm diversification. She will be supporting clients across these expanding areas of work, helping them navigate new opportunities and adapt to the evolving rural landscape.

Megan is ready to help deliver practical, sustainable outcomes for our clients.

Katie is an agricultural scientist with over 10 years of dedicated study and research experience. Hailing from a beef and sheep farm in Ireland, she has BSc. (Hons) and PhD in Agricultural Science. She established and ran field experiments to quantify and refine emission factors for compound fertilisers, manure and lime for Ireland's national inventory. Katie is a pesticide advisor and has assisted in crop research trials that investigated different herbicides, pesticides, growth regulators and fertiliser products.

Richard joined Sentry in May 2026, bringing with him more than 15 years' experience gained through both farming and the utilities sector.

Raised on his family's farm, Richard developed a practical understanding of agriculture from an early age. Following the retirement of his father and the diversification of the family business into waste recycling and utilities, he broadened his expertise across a wide range of projects, including commercial construction, demolition, reinstatement, groundworks and general maintenance.

Working with some of the UK's largest contractors on land and water infrastructure projects throughout the UK, Richard has built extensive experience in contract and site management, people development, machinery management, budgeting and health and safety compliance.

Richard holds CSCS and COSHH accreditations, is a qualified Emergency First Responder, and has also received a Change Management Business Award.

George is a Senior Land Agent at Sentry, he graduated from the Royal Agricultural College, Cirencester with a degree in Rural Land Management in 2014 and moved from Kent to Suffolk in 2015 to start his career with Sentry.

George qualified as a Chartered Surveyor in 2017 and has spent 9 years working for landowners predominately in Suffolk, Norfolk and Essex but has clients on a national level.

He provides professional advice on a wide range of matters affecting rural businesses including landlord and tenant matters, utilities, property and estate management and environmental schemes.

In January 2025, George was promoted to Associate Director.

When not advising clients George is Suffolk County Chairman of The Game and Wildlife Conservation Trust where he organises events to generate fund raising to support conservation efforts across the country.

Peter brings more than 15 years of hands-on farming and consultancy experience. He works alongside farmers to build stronger, more profitable businesses, balancing commercial goals with the practical realities of farming and environmental opportunities.

From farm management and agronomy to business strategy and stewardship schemes, Peter brings practical experience to every conversation. He understands what works on the ground and helps farmers turn that knowledge into clear decisions and positive next steps.

Tilly joined Sentry in September 2024 as a Graduate Rural Business Advisor. She holds a Bachelor of Science with Honours in Criminology from the University of Bath.

Having grown up in the countryside and actively participated in Essex Young Farmers, Tilly gained hands-on experience by working with several farms across Essex during her time at university. This exposure fostered a strong interest in agriculture, which she now brings to her role, along with a practical skillset and a keen enthusiasm to continue learning.

Tilly supports both divisions of our Consultancy team: Rural Business and Land Agency. She holds her Foundation BASIS and NEBOSH National General Certificate qualifications and is currently working towards her Assoc RICS and CAAV qualifications.

Outside of her professional responsibilities, Tilly is active in Essex Young Farmers, holding committee positions at Club, Show and County level.